The new trend of monthly makeup subscription boxes began just last year with the startup BirchBox.
BirchBox.com was founded by Hayley Barna and Katia Beauchamp, two Harvard Business School graduates who wanted to both provide a way for companies to see just how effective samples were and to provide women (and men too) with a way to find cosmetics and other beauty products that work for them.
BirchBox works on a subscription based model for $10 a month.
BirchBox ships out small brown cardboard boxes to customers that are filled with 4-5 “deluxe” sized samples from popular cosmetics and beauty brands.
For $10 a month it’s worth it to join just to get a cute surprise in your mailbox each month. BirchBox also sells all of the full sized products and each month the featured products are shipped free if you decide to make a purchase.
In case you want to join BirchBox, here’s you invite to BirchBox.
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